Editor’s note: This article inaccurately quoted Jeremy Krell, founder of BeerDropper, as wanting to create a delivery service that targets busy college students. The statement is now appropriately attributed to the BeerDropper website instead of Krell. This article was originally published Sept. 27, 2017.
BeerDropper, an alcohol delivery company, officially opens its services to the UCF area this semester with hopes to reduce the amount of drunken driving around campus.
UCF PD has made 34 DUI arrests so far this year, UCF PD spokeswoman Courtney Gilmartin said.
“This is only a snapshot of DUI arrests in the UCF area,” Gilmartin said.” No doubt that [Florida Highway Patrol] and the Orange and Seminole county sheriff’s offices also have made arrests for impaired driving near UCF.”
BeerDropper was founded by Jeremy Krell, a dentist and entrepreneur, in Chicago.
According to the website, Krell wanted to create a delivery service that targets busy college students. The company adopted the slogan “Work hard. Drop later.” after realizing the challenges students face while balancing school and a social life.
The founders wanted to create a service that ensures people are having fun but also being safe, according to the organization’s website.
“BeerDropper is a firm believer in creating a service that will help fight against underage drinking but also avoiding drunk driving,” Orlando marketing director Alesia Za Gara said. “With BeerDropper you can be anywhere and have it delivered to you as long as you have a valid ID. You don’t have to worry about having it in your car or finding a driver.”
The company soft-launched this summer, with a minimum purchase price of $20 and a maximum delivery fee of $4.
Za Gara said the company decided to fully open for business this semester after receiving a positive response. It now delivers anywhere in Orlando with one slogan reading “Why drive? We Deliver.”
“A beer delivery service is an innovative idea,” Katie Schwab, a UCF senior health sciences major, said. “I could see myself using it during tailgate or if I were in dire need for alcohol and couldn’t drive.”
Raquel Velasquez, a UCF student studying communication and conflict, loves the idea of a beer delivery service.
However, she fears it might do the opposite of what the company is aiming for, Velasquez, 23, said.
“I believe a beer delivery service wouldn’t necessarily increase drunk driving, but increase the consumption of alcohol leading to unpredictable events,” Velasquez said.
Ayanna Ivey, a UCF senior computer engineering major, shared similar feelings.
“I believe that beer delivery services would only increase drinking on campus, and therefore increase drunk driving because it would result in easier access to alcohol,” Ivey said.
The name indicates that it only sells beer, but liquor, wine and other types of alcohol are sold as well. The BeerDropper website lets customers select what type of alcohol they would like to purchase, and the selection depends on what suppliers have in store.
“A beer delivery service would be awesome, and I would totally use it,” Samantha Bulzone, a UCF senior Sport and Exercise Science major, said. “I do think it would reduce the amount of drunk driving during parties depending on the fee for having it delivered.”
There is no physical building for the company. Instead, it works through vendors to deliver the alcohol. Currently, Shamrock Beverage and Liquors is its only vendor; however, it’s looking to sign on more vendors in the near future in order to service more areas, Za Gara said.
BeerDropper is entering the market at a time when food delivery services are on the rise. The food delivery market is estimated to grow 3.5 percent annually over the next five years, according to Mckinsey.com. UberEats alone has over 8 million monthly active users, according to eater.com.
“We got a lot of positive feedback from fraternities especially,” Araba Nti, a marketing director at BeerDropper, said. “All of our marketing is catered towards college students.”
Za Gara said that although the company is targeting students, it’s doing it in a way that ensures everyone who purchases alcohol is over 21.
BeerDropper uses a 3-point identification system that was patented in 2015, she said. First, a picture of identification needs to be sent over, then a computer will decode the information and delivery personnel will do a final check for valid identification.
“We’re ensuring that anybody that gets anything through BeerDropper is definitely 21 and over, and we won’t promote to anyone younger than that,” Za Gara said.